Yesterday I turned 30 and celebrated by eating cake for breakfast. There is something both monumental and mundane about birthdays – especially ones we view as milestones. For me, turning 30 feels in many ways just the same. I do not see a new face staring back from the mirror, and my sense of self is still that of a kid who is trying to make a real go of this being an adult business. Yet, there is a sense of who I am being fundamentally changed. I have reached a decade which feels enticing. I am lucky to be entering this next stage with a stable base. That solid footing makes it a little easier to contemplate launching forward, as there is a softer place to land. There are a long list of things to pursue, but ultimately I am hoping that the next decade is one where we really carve out our own little niche in the world.